LeFleur East is evolving, bringing with it a new wave of locally owned businesses that infuse fresh energy and expertise into the community. Two standout gems are Northshore Specialty Coffee and Levure Bottleshop. Anchored in a deep passion for craftsmanship and hospitality, owners Trey Malone and Brandi Carter are perfect examples of how dedication to quality and service can transform a neighborhood.
Northshore Specialty Coffee: Elevating Jackson’s Coffee Culture
At the heart of the District at Eastover lies Northshore Specialty Coffee, where the focus is not just on coffee but also on the experience. Trey Malone, the founder and owner, brings a wealth of expertise to his role as a coffee roaster. His approach to coffee is rooted in the concept of terroir, a French term traditionally associated with winemaking. Terroir refers to the unique characteristics imparted to a product by the environment in which it’s grown—including soil, climate, and the care of those cultivating it.
Trey’s focus on terroir shows in every cup of coffee at Northshore. For him, it’s not just about brewing a great cup; it’s about honoring the entire process of coffee production—from the cultivation of the beans to how they’re roasted. It’s like comparing it to a high-quality Wagyu steak, where every detail in the cow’s care results in a superior product. “Our job as roasters is simply not to mess it up,” Trey says, and that’s evident in the rich, complex flavors you can taste in every sip.
Trey’s coffee philosophy creates an inviting space where newcomers and seasoned coffee lovers alike can discover the nuances of each cup, whether it’s a pour-over or an expertly crafted latte. At Northshore, it’s more than just a caffeine fix—it’s an experience that connects you to the story behind the beans.
Levure Bottleshop: Curating the Best in Natural Wines
If terroir is what makes coffee special, the same holds true for wine—and no one understands that better than Brandi Carter, owner of Levure Bottleshop. Located in Banner Hall, part of LeFleur East’s Business Improvement District, Levure is more than just a wine shop—it’s a destination for discovery. Brandi is not only a sommelier but also a passionate advocate for natural wines—a category that celebrates wines made with minimal intervention, regenerative farming practices, and a focus on the story of the vineyard and its growers.
Brandi’s approach to natural wine is rooted in a belief that the process of sourcing and producing wine should reflect a commitment to sustainability, quality, and a deep connection to the earth. “Natural wine begins with farming that is regenerative, organic, or biodynamic, with minimal intervention in the winemaking process,” she explains. “It’s made by people who are passionate about what they make and why they make it.”
Her journey into the world of natural wine is one of discovery. Before 2020, Brandi didn’t even know natural wine existed. But after being introduced to the concept by a friend, she couldn’t look back. As she dived deeper into the vibrant world of natural wines—learning about their production methods, tasting different bottles, and reading the technical sheets of natural producers—she became hooked. “I reached a point where I couldn’t go back,” she says. “Natural wine is made to best represent the vineyards and farmers it started with.”
At Levure Bottleshop, Brandi’s carefully curated selection of natural wines offers a gateway for Jackson residents to explore wines they might never have thought to try. She strikes a balance between approachable wines and more niche options, helping customers discover something new while still maintaining a familiar flavor profile. Whether you’re looking for a unique bottle for your next dinner or just want to explore the world of natural wines, Levure’s diverse offerings make it easy and enjoyable to dive in.
Why This Matters for LeFleur East
The opening of Northshore Specialty Coffee and Levure Bottleshop isn’t just about introducing new businesses—it’s about the continued growth of LeFleur East as a hub for local, high-quality experiences. These businesses bring more than just great coffee and wine; they bring a sense of place, a commitment to craftsmanship, and an opportunity for the community to connect in meaningful ways. Trey and Brandi’s passion for quality products is reflected in their customer service—they’re always ready to share their knowledge and help guide you to something new. Whether you’re a coffee aficionado or a wine connoisseur (or even just getting started), these locally owned spots offer a welcoming, educational environment where you can learn and explore.
What makes Northshore Specialty Coffee and Levure Bottleshop so special isn’t just the products they sell, but the stories they share. Trey and Brandi both believe in the importance of local businesses that focus on quality and connection, and that’s exactly what you’ll find when you step into these spots in LeFleur East.
So whether you’re grabbing a cup of coffee at Northshore or picking out a bottle of natural wine at Levure, you’re not just supporting a business—you’re supporting a shared vision for a more connected, community-oriented Jackson.
